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Asia Affinity Holdings Limited (‘Asia Affinity’), one of Asia’s leading providers of Financial Services, digital empowerment and service innovation solutions for the SME and small community sectors, today announced the launch of a partnership and business alliance with RightIndem to further validate and extend its global drive towards integrated digital claims processing solutions. 

Building on Asia Affinity’s footprint in both developed and emerging economies in Asia Pacific, the partnership will focus on deploying RightIndem’s Claims Routing and Supply Chain Orchestration tools, to clients in key markets in both Northeast and Southeast Asia.

Asia Affinity will integrate the RightIndem digital claims platform within all key service verticals; developing a suite of digital claims services to support both individual and catastrophe claims handling.

When combined within Asia Affinity’s blockchain-enabled policy processing and management platforms, it will deliver a fully integrated suite of services allowing the partnership to service a broad range of Asia Affinity’s ecosystem partners, delivering cost-effective Straight Through Processing and adding measurable and repeatable value to both customer and consumer transactions.

Initial deliveries in Japan within both the Insurer and Small-Amount and Short-Term Insurance (SASTI) environment will be a significant milestone for RightIndem, who is expanding their international footprint to markets which host some of the world’s largest insurance players.

“We are thrilled to collaborate with such a forward-thinking organisation as Asia Affinity not only to assist them in their purpose to provide digital claims solutions to their customers, but to develop extended solutions for mutual benefit,” said Oliver McGuinness, CEO of RightIndem. “This is our initial deployment into Asia and an exciting opportunity which will enable us to expand at greater speed.”

“We are delighted to finalise this exciting new partnership, that will deliver RightIndem’s leading-edge and innovative digital claims solutions to our valued clients and business partners in Asia Pacific. Furthermore, the partnership will enable us both to accelerate delivery of high-performance and cost-effective digital claims solutions regionally and importantly allow both companies to jointly develop new claims solutions that fit the needs of the digital economy and Asia Affinity’s Disaster Risk Reduction and Risk Mitigation strategies.” said Graham Clark, Asia Affinity Chairman & CEO.


About Asia Affinity Holdings Limited

Asia Affinity Holdings Limited is a privately-held holding company, headquartered in Hong Kong, whose core focus is on building long term value for the small community, SME & Gig Economy sectors. The Group works in both developed and emerging economies, delivering protection and sustainability solutions that ensure both resilience and encourage self-reliance. Asia Affinity works at a grass roots level to deliver financial inclusion working closely within the Cooperative and Mutual Aid sector. The twin drivers of their business model are delivering increased community growth and income levels and at the same time ensuring basic levels of protection, sustainability and education for those segments of the community not served by the traditional financial services sector.

To find out more about Asia Affinity, visit

About RightIndem

RightIndem offers a digital self-service claims platform for insurers, TPAs and brokers that transforms the claims experience by making the process easy and hassle-free for customers. The solution is a white-labelled platform for policyholders to self-serve their own claim through a curated digital process accessible on any device. The platform leverages structured and unstructured data capture and connects to RightIndem’s ecosystem of third-party fulfilment solutions, to automate key decisions on claims.

To find out more about RightIndem, visit